Is Your Real Estate Social Media Strategy Organized?
Be honest—do you have a game plan for your real estate social media marketing? Do you know how often you’re posting and what your content will be each month?
If your answer is “not really,” you’re not alone. Many agents take a “post when I remember” approach, which leads to inconsistent engagement and lackluster results.
But here’s the thing: a strategic, well-organized social media plan can make a huge difference in attracting leads and growing your real estate business. Instead of guessing, let’s talk about how you can create a structured yet simple social media system that works.
1. Make Social Media Part of a Bigger System
Your social media shouldn’t exist in a bubble. The best real estate marketing strategies combine multiple channels—direct mail, email, and social media—to create a cohesive system. When everything works together, you’ll see better results with less effort.
2. Work Smarter with Done-for-You Content
Let’s be real: creating content takes time. While it’s worth the effort, you don’t have to do it all yourself. Leverage done-for-you services that provide high-quality, ready-to-post content, like professionally written blogs and curated posts. This saves time while keeping your feed active and engaging.
3. Mix Up Your Content for Maximum Engagement
If you only post new listings, your audience will eventually tune out. Instead, keep them interested by rotating different types of posts. A good mix might include:
A helpful blog post
A personal message
A new listing
A motivational quote
Market updates
Switching things up keeps your followers engaged and eager to see what’s next!
4. Stay Consistent: Aim for At Least Two Posts Per Week
Social media helps build trust with potential clients, but if you go silent for weeks, people lose interest. Posting at least twice a week keeps your brand fresh in their minds.
Here’s a simple schedule to follow:
Week 1
Lifestyle Photo
Motivational quote
Week 2
Blog post
New listing announcement
Week 3
Current Listing
Motivational quote
Personal update
Week 4
Blog post
Tips/Educational Content
Local market update
That’s only two to three posts per week, but it adds up to a strong, consistent presence!
Final Thoughts
Having an organized social media strategy isn’t just a good idea—it’s essential for growing your real estate business. When you post consistently, mix up your content, and integrate social media into a larger marketing system, you’ll see more engagement, more leads, and ultimately, more clients.
So, what’s your plan for next month? Start organizing now, and watch the results follow!
Need help with your real estate social media marketing? We’ve got you covered! Contact Vast Media to learn more about our social media marketing services.
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